Christian, how do you integrate sustainability into the design process?

I want to create something that lasts and convinces through fit, quality, and workmanship. My top premise in design is: Every garment should become a favorite piece that can be integrated into an existing wardrobe. We consider sustainability in every production step: In the design process of a new collection, we pay attention to a high proportion of renewable, natural fibers when selecting and sourcing materials.

When sourcing qualities, we then keep the production chains as short as possible. For example, our Normandy linen, which we obtain through a regional cooperative from Normandy, is processed directly on site – so in addition to the advantages of sustainable natural fibers, there are also short transport routes and corresponding high emission savings. In the end, we have a great denim fabric that not only gives a good conscience but also convinces with its quality.

Under this premise, most of our sustainable LANIUS qualities are developed specifically for our collections. The material selection of each collection consists of already proven qualities that meet our requirements, as well as constant new developments that we work on with our long-standing suppliers throughout the year – and which are extensively tested for their durability in advance.

Aren't the terms "fashion" and "sustainability" contradictory?

Fashion does not necessarily mean being loud and flashy, but rather combining colors and silhouettes in such a way that a feeling of modernity is created and the look underlines the current zeitgeist.

At the heart of our collections are reflected trends that we reinterpret season after season - always with an eye on the fact that we will see them on our LANIUS customers and that they will enjoy them for a long time. Our timeless silhouettes provide security, while detailed design makes each item of clothing something special that can last for a long time.

What sustainable styling tip would you like to give the customer?

“Less is more”: An existing wardrobe can always be restyled if it is refreshed with new, carefully selected silhouette and color combinations.

In addition: Proper care creates lasting joy. With our detailed "How to Care" program, we want to help you maintain LANIUS styles - and thus promise an even longer-lasting basic wardrobe made up of favorite pieces.